Erin Hoye is a strategic marketing leader with a passion for helping bold, forward-thinking organisations break through the noise. With over1 5 years of experience across fintech, SaaS and global payments, Erin has led multi-market campaigns that connect with real human pain points, not just product features, and inspire action through compelling storytelling.
She has worked at the intersection of technology, trust and transformation, building high-performing campaigns for companies operating across the UK, EMEA and Asia-Pacific. Her work has consistently focused on translating complex propositions into value-led narratives that resonate deeply with customers navigating regulatory change, operational risk and fast-moving competitive environments.
Erin’s approach is grounded in clarity, collaboration and customer empathy. She specialises in content-driven strategy, combining ABM, demand generation and product marketing with crisp messaging that delivers bothrelevance and impact. A strong advocate for internal alignment, Erin works closely with sales, product and executive teams to bring marketing upstream and drive shared success.
With a background in journalism, behavioural change communication and stakeholder engagement, Erin believes that marketing should go beyond lead generation. It should build trust, spark curiosity and helpbrands become partners in their customers' growth stories. Her career spans global fintechs, cybersecurity firms and SaaS innovators committed to challenging the status quo.
Industry Leadership & Achievements:
- Shaped and led international marketing strategies across fintech, SaaS and global payments sectors, with roles spanning the UK, EMEA and Asia-Pacific.
- Developed and scaled ABM programmes from the ground up, pioneering new campaign models adopted across global enterprise teams.
- Provided leadership for demand generation functions, aligning marketing and sales teams to improve collaboration and drive shared outcomes.
- Spearheaded content-led strategies focused on storytelling, regulatory change and industry disruption to position brands as trusted partners.
- Mentored sales and marketing professionals, delivering workshops, coaching and playbooks that elevated capability and alignment.
- Delivered high-impact marketing programmes in regulated and complex industries including payroll, cybersecurity, FX, and international payments.
Areas of Expertise:
- Strategic marketing leadership
- Account-based marketing (ABM)
- Content and messaging development
- Demand generation and funnel strategy
- Go-to-market planning and execution
- Fintech, SaaS and international payments
- Marketing and sales enablement
- Storytelling and behavioural change communication
- Stakeholder engagement and alignment
- Workshop facilitation and team coaching
- Global campaign management and localisation